New Era Siding Inc. operates out of Bakersfield with a focus on exterior cladding and waterproofing work—their project photo shows a waterproof-coat application, which tells me they're handling moisture barriers, not just cosmetic panels. The 4.1-star Houzz rating from nine reviews is middling; it's not a red flag, but it's not the confidence-builder you'd want from a specialty trade either. With that small sample size, I'd want to see more recent feedback and ask pointed questions about substrate prep and warranty terms before signing anything.
Their social presence spans Facebook, Twitter, and a standalone website, which suggests they're trying to build visibility beyond the central valley. Siding contractors live or die on flashing details and proper drainage planes—especially critical in our coastal climate where salt air accelerates any moisture intrusion. Since they're based two hours inland, I'd verify they understand Santa Barbara's specific challenges: fog exposure, wind-driven rain, and the need for breathable assemblies in older stucco homes. Ask for local references and photos of completed work in similar microclimates before moving forward.